SAN LIU JIU Cuisine

A well known brand for noodle and dumpling in Surabaya, 3.6.9. decided to expand it’s market by aiming for a fine dining business. The brief was simple, creating a new brand under the same name from it’s previous business, but at the same time shows a different perception in the market. The final design uses the alphabetical pronuonciation of the number 3.6.9. in chinese. The logo shows the core “cooking is an art” in a stylish and modern look.
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