NUMAX Gardening

Numax is a fertilizer brand in Australia which is intended specifically for home-use. Organic, environment friendly, and gives a sense of comfort to the consumer. To break the common ice-cold brand image, a mascot, named Peter the Pumpkin Eater, was created to represent the product. This project includes the designing and fabricating of the packaging, the mascot, promotional tools, and exhibition graphics.
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