Identity, Leicht Kuchen, Rolf Benz, German, High End

The name says it all. Heim – the Deutsch for home – is an exclusive retail store that sells Germany high-end home furnishings. Based in Jakarta and Surabaya, Heim is the authorized international distributor for Leicht Kuchen and Rolf Benz.

The key element for Heim is confidence in simplicity, visualized in a clean custom-made lowercase logo. With this simple design, the logo is easily applied – either into Heim’s personal design style or blend into other luxury product brands. The work we’ve created for Heim span in years, which includes various kinds of materials.

Link here for more of our logo works from our highlight section

Book design created for the launching event of Rolf Benz sofas in Heim. The rigid hard cover book houses information about Heim’s own brand, Rolf Benz and also other products that Heim owns. This limited edition book was given out during the event, along with other customized materials.

Heim calendar design for Leicht Kuchen. This calendar is limited and distributed exclusively among their selected customers. The design must be unique and reuseable at the same time. Read more about this project in our highlight section for an in depth review on the calendar project

Applying the environmental graphic was another challenge to solve. Our team demanded the graphics and informations to blend well into the store environment. Subtle in presence but give a significant contribution to the whole store system. We then ended up in experimenting laser-cut stickers and installed them around the store.