hunter douglas profile
Hunter Douglas, company profile, book, layout, graphic design

Hunter Douglas is a renown brand when it comes to high end blinds and curtains. The Rotterdam based group runs 167 companies with 68 factories and 99 assembling workshops all across the globe. Hunter Douglas Indonesia needs a localized version of its corporate proMile for their local marketing strategy.

Working with an established brand gives us lots of challenges, especially when it comes to experiment in designs and solutions within the constraints of their well shaped brand guidance. Finding a way to deliver a fresh look for their materials but still recognized as the brand’s principle style.

We designed the corporate profile book in a clean minimalistic design – something that architects can easily relates to since this graphic style was in a way followed Frank Loyd Wright’s principle. The target audiences are architects, interior designers and also corporations with the need of decorating a space / building.