The logo – 20th Miraculous Year – was designed using elements of the brand logo, so the original identity could still be recognized within the event logo. The anniversary theme – Unveil your Masterpiece – was also used as the campaign hashtag on social media.
The project ranges from event logo, theme, printing materials and yearly calendar.
The anniversary theme – Unveil your Masterpiece – was also used as As the visual approach to the theme idea, we did photoshoot of people faces, partly shrouded with flowers, butterflies and masks – unveiling their beauty.
These design and materials were used during the pre-event, the event itself and post event all year round.