Siaga is literally translated as ‘alert’ and ‘always standing by’. Suggesting the fast response in providing their services. The new identity is a play of speed lines, made in distinctive vibrant color while suggesting dynamic and motion. A secondary dark tone added to enhance the vibrancy of the corporate colors.
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The company profile design packs all service information and story behind the brand – wrapped in a magazine, light reading style.
The logo on the cover was printed using special fluorescent ink, adding a new level to the color vibrancy. Postproduction techniques like hot foil stamping and selective spots are used to enhance the overall visuals.